LYRA has released her brand new single 29 Box, out today via Rubyworks Label. 

WATCH THE VIDEO HERE

Following the mammoth success of Edge of Seventeen, which achieved over 1 million streams across all platforms, garnered 28.5m global radio impacts, hit Top 10 in the official UK commercial dance charts and held 14 weeks on the Irish National airplay charts and 13 weeks on the Top 10 Irish Homegrown charts.

LYRA has announced today the release of her new single 29 Box. The Cork native coined the term 29 Box which references the most common size dimension of Snapshots used to create the perfect aesthetic on social platform sites. The announcement follows her mesmerising performance in the Electric Arena at this year’s Electric Picnic Festival in Stradbally Co. Laois, where the record had its debut outing to a full capacity tent, the fan reaction has been incredibly positive.

Written by LYRA, mixed by UK music producer Ash Howes (Kylie, Jack Savoretti, Ellie Goulding, Dido), 29 Box fuse’s LYRA’s dynamic powerhouse vocals that lean into the dark narrative of the record. Revealing her truth and experiences of being critical of one’s self online, LYRA taps into the awareness about the pressures of authenticity and the wider consciousness of portraying one’s internet self, verses reality.

Expanding on this, LYRA explains “while social media is an invaluable tool and networking system, it can consume you and a small percentage of people can make it a dark place. I feel like we live in a world with two lives, our glossy online self, when in reality we all have our own pressures. I wanted the record to resonate with my fans, we need to celebrate our individuality”.

This winter promises to be an unforgettable run for LYRA with the announcement of a full UK live run supporting WESTLIFE on their UK Arena Tour. The Yorkshire dates will be held at Leeds Arena on 22nd November and Sheffield Arena on 30th November.