Discovery: Tim Freitag

Swiss pop artist Tim Freitag lends his voice to a swelling commercial hit in new song Hold On.

By Graeme Smith

Freitag is definitely at the indie end of pop music with a certain parallel to Arcade Fire in new track Hold On. There are even some Regina-esque backing vocals on display and Freitag’s delivery isn’t a million miles away from Win Butler’s. It all creates a really easy to love track which should bring in fans from the mainstream and from the underground.

Hailing from Zürich, Freitag is already garnering plaudits in his native Switzerland. It’s now time for the rest of the world to catch on. Check out Hold On below.