Video: Matt Lovell – 90 Proof

Matt Lovell is a singer songwriter from Nashville with a story to tell and a way with words.

By Graeme Smith

New track 90 Proof is a story of love and numbers, delicately told with rustic vocals, picked acoustic guitar and piano. It’s a story of drinking to forget, something perhaps Matt’s got some experience of. In 2016, he was shot and left for dead, amazingly making a recovery after years of physical therapy and therapy for PTSD. 90 Proof could be described as his comeback song.

The video unfolds over acts with colourful and stylish settings with Matt performing to camera with charisma. Check it out below.