Discovery: Mags

Mags is a Danish electro pop artist who could be on the verge of breaking out internationally with her new track Elephant In The Room.

By Graeme Smith

Elephant In The Room is a track about the feeling of being in a relationship that you know is doomed but won’t seem to die. The eponymous ‘elephant’ is a lover who clearly doesn’t love you anymore but keeps their feelings to them self. Despite the depressing subject matter, the track manages to be uplifting, particularly during its stripped back chorus which emphasises Mags’s emotional vocal delivery.

Mags is catchy pop with a unique edge, which is exactly what you need to break into playlists on radio stations around the world. Don’t be surprised to hear Mags on your favourite station soon. In the meantime, check out the lyric video for Elephant In The Room below.