Video: (G)I-DLE – DUMDi DUMDi

(G)I-DLE are one of the many recent exports from the Korean pop scene – and when I say pop I mean pop. Their new video DUMDi DUMDi is fun and infectious.

By Graeme Smith

It’s easy to dismiss pop tracks as being one-size-fits-all-cookie-cutter-soundalikes so it’s great when something comes along that disproves the myth. DUMDi DUMDi is an example of this. Sure, it’s not exactly pushing the envelope, but the number of unexpected influences drawn from by a K-pop girl group is enough to give anyone pause for thought – country, Latin, afro-beats and hip-hop can all be found in this feelgood ode to summer.

Check out the video for DUMDi DUMDi below.