Video: Ela Ira – Singular

Ela Ira, real name Elizabeth Boardman, is an electronic pop artist based in Berlin, Germany. Her new video Singular draws from indie and hip hop to create a low-key groove that caught my attention.

By Graeme Smith

The video is simple in its construction. Featuring Elizabeth’s singing and dancing, it gives space for the music to get your attention. The combination of her free-flowing movements and electronic beats, which increase in urgency and intensity as the track progresses is hypnotic.

Singular is Elizabeth’s second single as Ela Ira and was inspired by artists such as Banks and Sylvan Esso. Lyrically, it draws from a toxic relationship from which she has now happily escaped. Originally from Seattle in the United States, her song writing has won her awards on both sides of the Atlantic.

Check out the video for Singular below.