Video: – Rub-A-Dum

Rub-A-Dum is the second video I’ve shared from K-pop septet, following February’s Doom Doom Ta. The new video is bright, colourful and joyous – just the kind of sugary pop I need to get me through the end of the week.

By Graeme Smith

In the video, in which the colour-saturation has been turned right up, the girls have gained some doppelgangers. The verses feature each girl and their twins in a series of set pieces while woodwind and the band’s signature percussion create the soundtrack. Obviously, I have no idea what they’re singing, but it hardly matters. The joy is infectious, particular when the girls come back together for a lively chorus.

Check out the video below and be sure to watch to the end of a cosmic twist.