Discovery: Howe

Howe is an indie pop artist from Sacramento, USA who cleverly skewers modern digital life through her new track Made For This Time

By Graeme Smith

Made For This Time is about not fitting in, and feeling a certain exasperation with the modern world and the behaviours that technology have driven. The message is delivered through clever lyrics and bright, poppy arrangement which juxtaposes happiness with despair, much like smiling through the tears.

Born and raised in Northern California, Howe creates music for its catharsis and I’m sure plenty will relate. Her inspiration for Made For This Time was the media of the ’60s and ’70s, particularly The Beach Boys’ song I Just Wasn’t Made For These Times.

You can check out Made For This Time below.

If you’re after more music that’s just right, be sure to also follow our Goldilocks playlist on Spotify.