New Music: Genra – What You Want

Genra is a Californian hip hop artist who I first discovered around this time last year. Though it’s been a year, he’s not been resting on his laurels and his new track What You Want has the same free-flowing verses and creativity I’ve come to expect from him.

By Graeme Smith

The track tells the story of trying to be successful against all odds. The story is oft told in hip-hop but Genra makes it his own through his vulnerable lyrics and unexpected cultural references. It acts as a window into his world and I found myself wanting to be part of it.

Genra, real name John Gilchrist, was born and raised in Oakland, California in a family who loved music. As such he brings influences such as Stevie Wonder and BeBe & CeCe Winans into his style.

You can hear What You Want below.