Video: Garvie – What Do You Want

Garvie is a London-based alternative pop singer songwriter who I first discovered for the blog back in February through is quirky but well-written track about coming up short in life and love called What Did I Do. For his latest track and video, he’s shining his spotlight outwards, taking on the subject of press negativity. It’s called What Do You Want.

By Graeme Smith

Despite its deep subject matter, What Do You Want is delivered through a bright but low-key pop arrangement. Garvie’s vocals are as charming as always and he nails it with another earworm chorus. At the heart of the track is a feeling of frustration mixed with defiance, and a determination to break a pattern that has lasted for generations.

The clever video combines real life with pixel animation. You can check it out below.