IDA KUDO is a Danish artist who has just caught my attention through her latest EP release, Proud.

By Graeme Smith

Feature photo by Sarah Sanctuary

Growing up in Denmark to a Danish father and Japanese mother, IDA KUDO creates a somewhat unique mix of Scandinavia and East Asia with her music. It’s pop, but it draws on some unexpected influences, creating something quite apart from what else is out there. It’s got her noticed, and so far she’s played festivals in Europe and here in the UK, as well as providing support to the legend that is Sting.

Most importantly, her music has something to say. Though her new EP Proud is on the surface accessible pop, it goes deep with its lyrical content and themes. Hot topics such as women’s rights and the climate crisis are explored on Proud, as she gives us her own take on where we are as a society.

The EP opens boldly with The Power That Is Woman and we are instantly struck with its chorus of voices and soulful sensibilities. The lyrics don’t hold back as they celebrate femineity and call out toxic masculinity, and a standout chorus is rich with imagery and ideas of how things could be. It’s a strong start.

From there things get heavier with the hip-hop-infused environmentally-minded Let’s Rewild The World. Its chorus gives us a highlight with its bouncy and lively call to action. Title track Proud is life-affirming with its timeless R&B and percussive pop moments. Okina Nami bristles with a dark atmosphere that transforms into airiness in its crescendos before things are wrapped up by the rich and organic Tigerlily.

Proud is a short, sharp and sublime showcase of the original sound of IDA KUDO. The ideas of genre be damned in her unique infusion of different styles, and they all beautifully support her impactful lyrical messages. You might just find your new favourite artist in IDA KUDO.

You can give Proud a listen below.