R&B artist kingB has recently released his latest track and video LLOM, a powerful reflection on the end of a relationship.

By Graeme Smith

The sight of snow on the ground might feel a little anachronistic given our clement(ish) July weather, but visually it perfectly captures the melancholic emotion of LLOM (which stands for your love is lost on me). As does the isolating image of a cabin in the middle of nowhere in which the track’s video is set.

Opening with a soul-searching arrangement, kingB’s expressive vocals are immediately on display in the first verse. Things are changed up strikingly during a stripped-back chorus and the track ends with a powerful and cinematic close.

The video for LLOM was directed by Kevin Marquez with cinematography by Xavi Portillo. The track is out now and you can check out the video below.