Album Review: LVCRFT – V

With Halloween just around the corner, American trio LVCRFT have got you covered. Championing the phrase “spooky never sleeps” they’ve just released a new album which explores their hero Skeleton Sam’s quest for love. It’s called V.

By Graeme Smith

LVCRFT consists of Grammy Award winning songwriters Evan “Kidd” Bogart and Amanda “MNDR” Warner, and Grammy Awarded producer Peter Wade. Collectively, they’ve worked with the biggest names in the industry, including Beyonce, Mark Ronson, Katy Perry, and Madonna. You may have also heard their music on TV shows like The Chilling Adventures of Sabrina.

The band, and Skeleton Sam, first came to prominence in 2019. Since then, they have been building their universe through their music. Their latest album builds further still, creating a gripping narrative where Skeleton Sam must rescue his love, Seraphina.

The story starts with Everyday Is Halloween. An atmospheric ambiance sets the spooky scene before a lush pop groove comes in with beautifully compelling and characterful vocals. LVCRFT give us commercial pop with an edge. It’s hard to imagine who their sound would not appeal to.

Burnin’, featuring Dehiro, brings with it some driving rock bass and shades of light and dark. Its soaring, catchy chorus is a highlight. Bad Witches is moody and swaggering with an upbeat tempo. Purgatory features Monte Revolta and is beautifully theatrical. Seraphina bounces along with a lovely mix of the retro and modern before Scream! (For Halloween) rounds off the first half of the album with a cantering back and forth with The Remains.

Vendetta has an irresistible rhythm and visceral lyrics. Sound of Running brings with it some blues-infused pop and passionate vocals. Never Be Alone has a sense of whimsy without losing any charismatic swagger. Late Night Rider has a tempo that will get you moving while it’s soulful, vocals will have you feeling. Feeling Like Halloween brings us right back to where we started, in spooky party mode, before Fare The Well closes the album with a touch of the classic.

You can give V a listen below.