London-based Swedish-American indie pop artist Lexi Berg first featured on our pages in 2021 through her positive single Lonely World. Last year, she was back with two more tracks. Now, she comes to our pages for the first time in 2025.

By Graeme Smith

Feature photo by Pearl Murphy

In So Deep is a track with two sides. It opens slow, stripped-back and introspective before growing into a powerful, cinematic chorus. As ever, it’s Lexi’s vocals that make her music stand out. They smoulder with emotion and charisma, becoming soaring and cathartic in the crescendoes.

Written with Jim Eliot, the track celebrates love while also finding magic in everyday moments. It’s just what you want from pop.

In So Deep is out now and you can give it a listen below.